A gentrifying catchment with a diverse cultural profile represented the opportunity for an expanded fresh food offer at Belmont Forum in Perth, WA.  Anchored by an existing Coles and Woolworths, this newly opened precinct now includes fresh local seafood, a second store for an iconic Perth butcher with a cult following for American style BBQ, a large market style Green Grocer, bakery and Asian BBQ speciality, a design make over for an exisiting popular Asian grocer, plus a tiny jewel in the crown provided by La Belle Patisserie which appeared to go into overdrive the minute the first cronuts and croissants were taken out of the oven on opening morning.

Engaged by The Perron Group to create 'welcome statements' and another layer of interest to this new fresh food precinct, POD commissioned beautiful solid oak ladders, pallets and wheelbarrows for the purpose of telling food stories based around this vibrant new retail mix.  The custom visual merchandising combined faux and fresh along with locally sourced vintage props. Wheelbarrows filled with produce 'fresh from the veggie patch' promoted all retailers, added an element of fun for this family focused market, and tied in with the citrus and herb garden in the new outdoor children's playground, located just off the precinct.

Sincere thanks to the Perron development team headed by Graeme Glass, JLL's Alexandra McAuliff and Kate Whytelaw (a human dynamo who made the 6 months of tenancy consultancy and onsite delivery totally seamless - grateful beyond words), Simone Pirovich and her Work Shop Dine team, Dean Jones & Michael Bushby from Vicinity Centres plus all the wonderful retailers who gave us their trust and came on the design and delivery journey to bring this precinct to fruition.

Concepts, creative and delivery by POD.

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