POD is an Australian based creative consultancy specialising in the development of retail concepts, brand strategy, visual communications and merchandising solutions with a Point of Difference.
Creative Director, Catherine Malady collaborates with Property Developers, Designers, Leasing Agents, Retailers and Brand Experience Managers to deliver both innovative and practical solutions for retail food projects.
Catherine has an established reputation for creative thinking that identifies and delivers a point of difference in the retail realm.
KEY FOOD PROJECTS include:
WESTFIELD MARION, SA - New Fresh Food Mall - August 2016
Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for:
Lau Peking Asian Grocer, Patisserie, The Cheesemonger, Agostino’s Fresh, Springfield Butcher, Manuel’s Seafood, Creative Poultry, Vietnam Quan, Warong Malaysian, Panacea Restaurant and The Yoghurt Shop.
Mall Curation: Creative concepts, sourcing and display delivery. Hero producers included Laucke Flour Mills, SA garlic & olive oil, Willunga Almonds & The Cookbook Library.
CASEY CENTRAL, VIC - Fresh Food & Take Away - Concept Development & Delivery - March 2016
Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for:
Market Place Fresh Produce, The Butcher Club, Cino Espresso, Baklawa King, Arthur’s Health Shop, Baked, Casey Kebab, Big Al’s Pizza, Casey Charcoal Chicken, Fatima’s Indian, Degani Cafe, Bon Appetit.
Mall Curation: Creative concepts, sourcing and display delivery to promote retail offer (food, fashion, lifestyle).
Christmas Santa Set 2016: Creative concepts, sourcing and delivery - outstanding sales results with the POD set outperforming all other Centres in the Westfield portfolio in like-for-like category.
WESTFIELD NORTHLAKES, QLD - The Market Place - November 2015
Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for Willows Quality Meats, Pacific Catch Seafood, Health Shop+, U Fresh, Trang Vietnamese Cafe, Jigsaw Espresso, Santoshi Spice Market and Fruit & Deli Co.
Mall Curation - Welcome Moment FFM: Creative concepts, sourcing & delivery to promote new retail food offer.
WESTFIELD GARDEN CITY, QLD - 8 STREET HAWKERS MARKET, 2014
Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for Eight Street Hawkers Market, Spuds & Plums, Deli and Top Chop Butcher.
Design & delivery collaboration with key stakeholders (retailer, leasing & design) for fresh food market and casual dining precinct. Advisory on brand strategy, product and merchandising solutions for:
WESTFIELD CARINDALE, QLD - Development - Casual Dining & Fresh Food, 2012
WESTFIELD FOUNTAIN GATE, VIC - Development, 2011
ENEX100, WA - Food Podium Development, 2009
WESTFIELD DONCASTER, Vic - Development - Fresh Food Market and Food Court, 2008
WESTFIELD GEELONG, VIC - Development - Fresh Food, 2008
WESTFIELD PLENTY VALLEY, Vic - Development - Fresh Food & Cafes, 2008
WESTFIELD NATIONAL Fresh Food Strategy
KEY VISUAL MERCHANDISING PROJECTS include:
FRESH FOOD MARKET - Mall curation moment. Westfield Woden. November 2017.
THE MARKET HALL - "Inspired by ... food diversity". Mall welcome moments and 'global pantry' loft ladders. The Glen, Vicinity Centres, October 2017.
FRESH FOOD MALL - Hoarding concept design and installation management. The Village Green - Greensborough Plaza, Blackstone 151 Property, August 2017
TEMPORARY TENANCY MERCHANDISING - Concept, design and installation management. Clifford Gardens Toowoomba, Blackstone 151 Property, June 2017
FRESH FOOD MALL - Common Area Merchandising - Concept, design and installation management. Warrawong Plaza Wollongong, Blackstone 151 Property, April 2017
FRESH FOOD MALL - Common Area Merchandising - Concept, design and installation management. Grand Central, QIC, March 2017
BOTANICA - Concept, design and installation management. Queens Plaza Brisbane, Vicinity, February 2017
CHRISTMAS - SANTA SET & ENTRY STATEMENTS - Concept, design and installation management. Casey Central, Westfield, November 2016
FRESH FOOD MALL - Common Area Merchandising - Concept, design and installation management. Top Ryde Shopping Centre, Blackstone 151 Property, November 2016
DINING PRECINCT - Common Area Merchandising - Concept, design and installation management. Tables on the Green - Greensborough Plaza, Blackstone 151 Property, December 2016
NITE NIGHT MARKET - Kids pop up play zone - Concept, design and installation management. Watergardens Shopping Centre, QIC., 2016
CHASE THE SUN - Concept, design and installation management. Indooroopilly Shopping Centre - Eureka Funds Management, 2015
www.hotpod.net.au/blog/category/brand/indooroopilly-shopping-centre
FOLLOW THE LEAD - Concept, design and installation management. Indooroopilly Shopping Centre - Eureka Funds Management, 2015
www.hotpod.net.au/blog/category/brand/indooroopilly-shopping-centre
THE MARKET ROOM - Concept, design and installation management for fresh food market carts and pop up customer dwell space. Hyperdome - QIC 2015
www.hotpod.net.au/blog/category/brand/qic
HANGING GARDENS OF THE GLEN - Concept, design and installation management. The Glen - Vicinity Centres, 2014
MELBOURNE CENTRAL Styling Suite, The Little Gallery and pop up garden space activations. Melbourne Central - GPT, 2014
Hoarding creative and delivery for homemaker offer + Christmas VM. DFO - Southwharf & Homebush, 2013 & 2014 www.hotpod.net.au/blog/category/brand/dfo-south-wharf-brand
LIFE IN COLOUR - Concept, design and installation management for fashion and hoarding installations. Highpoint Shopping Centre - GPT 2013. www.hotpod.net.au/blog/category/brand/highpoint
LET THE GARDEN GO TO YOUR HEAD, 3D brand activations & hoarding treatments - development launch. Wintergarden Brisbane - ISPT, 2012
www.hotpod.net.au/blog/category/brand/wintergardenvm
CHRISTMAS concept development and production management of in centre decorative components, advertising. Chadstone Shopping Centre (2011 campaign)
GPO Christmas (2010 campaign).
In addition to large projects POD develops brands and concepts for individual retailers.
Catherine Malady, is the author of POINT OF DIFFERENCE which documents her retail findings from around the globe and POD projects.
M: +61 417 597 924 E: cmalady@hotpod.net.au
